For years, businesses buying home décor in India faced the same frustrations: inconsistent pricing, no GST invoices, unreliable stock, and the exhausting back-and-forth of sourcing handcrafted pieces at scale. Hotels wanted consistency. Corporate gifting teams wanted variety. Interior designers wanted curation. And most suppliers offered none of it in a structured, repeatable way.
KraftSkala — a Jodhpur-based handcraft brand specialising in brass, iron, resin, marble, and wood décor — has launched a dual B2B subscription model designed to solve exactly this. Two plans, two completely different buyer needs, one brand with a clear commitment to quality and transparency.
Why Two Models Instead of One?
The instinct for most brands is to offer a single “business plan” and call it a day. KraftSkala took a different approach after recognising that B2B décor buyers split into two very distinct camps.
The first camp knows exactly what they want: 80 identical brass tealight holders for a Diwali gifting drive, or 150 iron wall panels for a new hotel wing. They need specific items, in quantity, with locked pricing and a proper tax invoice. For them, a curated surprise box is useless.
The second camp wants to stay fresh without the sourcing effort: boutique hotel owners refreshing their lobby quarterly, interior designers discovering new handcraft styles for client presentations, gift shop owners stocking seasonal inventory. For them, the freedom to choose individual SKUs defeats the purpose — they want someone else to do the curation.
These two buyers require completely different structures. So KraftSkala built two.
Plan One: B2B Priority Membership (₹1,199/Year)
The B2B Priority Membership is an access plan, not a product plan. The ₹1,199 annual fee is not a product purchase — it’s the key that unlocks a dedicated B2B procurement channel.
Members receive B2B catalogue pricing set 15–30% below retail, a 12-month rate lock on all agreed SKUs (critical for corporate gifting teams planning annual budgets), priority stock allocation before retail customers, GST-compliant invoices on every order, and dedicated WhatsApp quotation support.
How it works in practice: a member shares their requirement — say, 60 hand-painted resin elephants in blue — via WhatsApp. KraftSkala responds within 24 hours with an itemised quote. The member approves, the invoice is raised, and the order is dispatched. No subscription box, no pre-set contents. Pure supply-on-demand at locked business rates.
Quantity discounts layer on top of the B2B rate: orders of 20–49 pieces attract an additional 5–8% off, 50–99 pieces get 8–12%, and 100–249 pieces unlock 12–18%. Orders above 250 pieces are quoted individually for institutional and annual contract pricing.
This model is built for corporate gifting managers, hotel procurement teams, event companies, and retailers who need volume with accountability — not surprises.
Plan Two: Curated Box Subscription (₹3,999–₹24,999 Per Quarter)
The Curated Box subscription flips the model entirely. Here, KraftSkala does the curating — and that’s the point.
Subscribers choose a style preference (modern, traditional, or eclectic) at sign-up, and KraftSkala assembles a themed box of handcrafted décor pieces each quarter. Subscribers do not choose individual SKUs. This is intentional: it protects the pricing model, ensures quality consistency across the box, and removes the sourcing burden entirely from the buyer.
There are four tiers:
- Décor Starter — ₹3,999 per quarter (₹13,999/year): 5–7 pieces from Band A and B products (under ₹1,499 per piece). Ideal for small showrooms and boutique properties building a décor library.
- Décor Plus — ₹7,999 per quarter (₹28,999/year): 8–12 pieces including one Band C item (₹1,500–₹2,999). Adds gift-ready packaging and a quarterly theme card.
- Décor Premium — ₹11,999 per quarter (₹43,999/year): 12–18 pieces across the full Band A, B, and C range. The most popular tier for interior designers and boutique hotel groups. Includes lookbook and priority dispatch.
- Décor Signature — ₹24,999 per quarter (₹89,999/year): 20–30 pieces including Band D statement pieces (₹3,000+). Custom branded packaging available. Dedicated account manager. Apply or request a quote to join.
Annual subscribers save up to ₹9,997 compared to quarterly billing, and boxes ship within 7–10 business days of each quarter’s start.
The Product Band System: Transparent by Design
One of the more unusual elements of KraftSkala’s subscription architecture is the Product Band system — a transparent pricing tier that tells subscribers exactly what category of product they’re receiving without specifying individual SKUs.
Band A covers pieces under ₹599 (tealight holders, small figurines, accent pieces). Band B spans ₹600–₹1,499 (decorative trays, medium sculptures, bowls). Band C ranges from ₹1,500–₹2,999 (marble inlay pieces, large brass items). Band D covers ₹3,000+ statement pieces available only in the Signature tier.
This system lets subscribers understand the value composition of their box while giving KraftSkala the flexibility to curate based on availability, seasonal themes, and craft category balance. Exact SKUs vary each quarter — that’s the discovery element. The band composition doesn’t.
What Makes This Model Different?
Most B2B home décor sourcing in India happens through one-off negotiations, trade fairs, and inconsistent WhatsApp threads. KraftSkala’s subscription model brings structure to this chaos — rate locks, standardised discount schedules, quarterly theme boxes, and GST invoices — without sacrificing the handcrafted authenticity that makes the products valuable in the first place.
The B2B Priority Membership’s ₹1,199 access fee is deliberately low. It’s not meant to be a revenue line — it’s meant to signal commitment on both sides. Members who pay ₹1,199 for access are serious buyers. KraftSkala responds with serious service: locked rates, 24-hour quotes, and priority stock.
The Curated Box model takes a different bet: that the best décor buyers are the ones willing to trust a brand’s taste and curation judgment over their own in-the-moment SKU choices. The boxes surprise. The quality doesn’t.
Who Should Consider a KraftSkala B2B Subscription?
The B2B Priority Membership makes most sense for corporate gifting teams planning seasonal campaigns, hotel chains managing property-wide décor procurement, event companies with recurring décor requirements, and retailers seeking a reliable wholesale channel with GST documentation.
The Curated Box plans are a natural fit for interior designers sourcing client gifting or showroom display pieces, boutique hotels and homestays maintaining rotating décor themes, gift shop and home décor retail store owners, and anyone who wants handcrafted Indian craft in their space without the procurement overhead.
Explore the Plans
Both subscription options are available now. The B2B Priority Membership and all four Curated Box tiers — with full pricing, band breakdowns, and an enquiry form — are detailed at kraftskala.com/b2b-subscription/.
For bulk supply enquiries, custom quotations, or questions about the Signature tier, contact the team directly via WhatsApp or use the form on the subscription page. Responses within 24 hours.
